About the Blog

The purpose of this blog is to experiment with launching bootstrapped startups…and to publicly share this journey as it unfolds.

I know, there are already of plethora of blogs, books, and podcasts that teach startup entrepreneurship. But I’d contend that it’s usually from a retrospective point of view…and we all know that hindsight is 20/20. Here at Bootstrapology, we believe the best way to actually learn is by experiencing something first hand. We hope that by journaling our experiences along the way…you, the reader, can feel like you have a front row seat to the bootstrap startup experience as it unfolds.

As such, please participate in the comments…we’d love to hear from you!


About Me

I suppose I should tell a bit about myself to give some context. My name is Pat Cheung, I was born on the island of Hong Kong, and immigrated to sunny southern California at the ripe young age of 5. Professionally, most of my experience lies in user experience design and product management. I’ve also launched quite a few businesses…ranging from web apps…to productized services…to retail…and most currently I’m a cofounder of a VC backed startup that has raised several million dollars in financing.

But my current fascination is with bootstrapped startups, and this curiosity started in 2008 when I heard the following speech by David Heinemeier Hansson at Y Combinator Startup School.

In this blog…I plan on exploring the potential of creating several “nice Italian restaurants in the webspace” (watch the video above to understand that reference).